[the Art of] Getting Real

Last week, I finished 37signals' Getting Real. Great read (yea, Steven Jackson, I know, I know). By no means should all they throw out be taken as gospel, but really, a great read. They provide real insight on the development process: what helps, what works, what hurts, and what will cause the dreaded spiral into nothingness. I'm thinking of framing pg 69 for my wall—Be An Executioner—which lays out a comical albeit brilliant breakdown and formula for successful ideas and execution. Much wisdom is dropped on the topic of creative development, productivity, management, even post-development—something that really doesn't exist... Basically a tech-start-up cheat-sheet. Go buy/download it.

Also, their blog is great.