on YouTube

I rarely visit YouTube.com. My YouTube experience exists mainly in exposure to embedded content - the use of YouTube as a media storage platform. And I'm fairly certain most internet media consumers are like me.

The social components of YouTube just don't do it for me. This might be partly due to the interface, which in my humble opinion doesn't encourage social behavior. YouTube's design is too clean, too empty of feeling. Groups, Channels, Categories... I feel a certain forced redundancy.

To me, the power of YouTube is in the platform. This aint no MySpace for video.

Tacking on commenting, channels, and messages doesn't make something social.

I'm even curious as to how effective a platform YouTube is. The blogosphere was recently in a tizzy about some prominent YouTube posting Athiest getting his account wiped. For a service with the slogan 'Broadcast Yourself', this just seems a little shifty.